Preempt Consulting helps creators and the managers and agencies behind them understand trending topics, breaking news, culture, and the conversations their audiences care about, so you can speak with confidence, and be yourself.
Audiences now expect creators to understand the world they’re posting into. Most creators were never given the tools to keep up, and the teams managing them feel the fallout.
By the time you’ve worked out what a story means, your comments are already full of questions.
An offhand joke that was funny last year can hit at the wrong moment. This can affect audience goodwill and brand partnerships overnight.
Managers handle deals and schedules, not the news. There’s rarely a trusted source creators can turn to.
“Nearly every creator could recall at least one incident of hate and harassment, and attacks are a regular occurrence for one in three creators. As a result of hate and harassment, creators report self-censoring their content and leaving platforms.”
Preempt turns current affairs into clear, creator-ready context: what’s happening, why your audience cares, and how to handle it in your own voice.
No questions are off limits. Build understanding around trending events, catered to your interests and your audience, and bespoke to what you need.
Build community and collaborate with other creators in group settings to discuss current affairs and receive specialist advice.
When a big story breaks, get quick voice-note advice: support right in your pocket.
Give your whole talent roster the same briefing and training, so managers can focus on deals with less risk on the table.
No. We give balanced context so you can make up your own mind and speak in your own voice. We never tell you what to think.
Preempt believes in ongoing education to build confidence. The online landscape changes so quickly, and we are here to help you keep up.
Absolutely. Everything you share with a Preempt consultant is between you and them. Ask the questions you’d rather no one else heard. Don’t be afraid of not knowing something, or of not agreeing with others; that’s what we are here for, and we have heard it all before.